The social media campaign for the Extended Producer Producer Responsibility (EPR) Act aims to disseminate information to the general public on a new law and help drive EPR registrations by the end of 2023. The implementation of the EPR law is a crucial step to the Philippines’ transition to the circular economy. 

The social media strategy focuses on visualizing technical and administrative processes including registration process and requirements, highlighting the role of obliged enterprises and other stakeholders and providing specific examples of EPR programs and initiatives.